01Brand identity
A mark that reads at the size of a phone icon and at the size of a sign. Several proposals, side by side, before you choose.
- Logo on light and on dark
- Icon for phone and browser
- SVG files with text converted to shapes
- Colours and typefaces, with their licences
02Website visuals
The look of your website: layout, type, images and motion, designed on the phone first and tested on real screens.
- Three navigable drafts
- Images with licences for commercial use
- Motion that respects «reduce motion»
- Contrast measured, not guessed
03Graphics for social and ads
Posts, stories and ad creatives in the formats each platform asks for, in Italy and abroad.
- Formats for each platform
- Versions for each language
- Source files delivered
- A sheet of what was used and where
04Brand refresh
When the brand you have still works but looks tired: we keep what people recognise and modernise the rest.
- What to keep, written down
- Before and after, side by side
- New files, old ones kept
- Rules for whoever uses it next