01Design
Brands that hold together
Logos, visual identities and graphics that look the same on the website, on a phone, on a sign and on a printed page.
02Services
From the mark to every place it appears
You choose by looking at real proposals, never at descriptions of them.
- 02.1Visual identityLogo for light and dark backgrounds, a square icon, colours and typefaces. Vector files with the lettering converted to shapes.
- 02.2Website designThree directions you can open and scroll, side by side, on the phone and on a computer, before one is developed.
- 02.3Graphics for social and printPost templates, covers, signs, menus and brochures that use the same colours, type and rules as the website.
- 02.4Brand guidelinesOne page that says how the brand is used: spacing, sizes, what not to do. So whoever designs next keeps it consistent.
03Our own brand, as an example
A request arrives, the network carries it, the page is served
The Optimizative mark tells what we do in 2 seconds: the dot enters on the ring in orange, travels the network in blue and lands at the centre in green. Tap it to replay.
- Petrol#293F47
- Lime#D7FE54
- Cyan#24DCFF
- Signal#FF4F00
AaInter Tight · one family, every weight
04How it works
Three directions, then one, then the files
Every version is kept with its date, so you can always go back to a direction you set aside.
- STEP 01BriefWhat the brand must say, to whom, and where it will appear.
- STEP 02Three directionsShown in use: on a page, a phone screen, a sign.
- STEP 03Files and rulesVector files, colours, typefaces and a one-page guide.
05Next step
Tell us what your brand must say.
We reply with first questions and a written estimate, split into parts.
Or write to design@optimizative.com